We’re looking for an Appointment Setter to be the first voice every new lead hears at a growing SEO agency, Opt Digital.

The OTE compensation will be $3K–$10K USD/month, paid as a base plus a bonus for every qualified call that shows, and a further bonus when that call closes. You are paid on outcomes, not on raw bookings, so good qualification pays you twice.

We are aiming to reach $300K/month in recurring revenue, while onboarding 10–20 new clients each month.

We’re a digital marketing agency focused on helping local trades and service businesses grow through search.

By 2026, our goal is to become the most trusted name in Local SEO across New Zealand, USA and Australia for service businesses.

We work with roofers, electricians, landscapers, plumbers, restoration companies and other home service providers, and we help them get found on Google, generate consistent inbound leads, and scale their businesses through structured, execution-focused SEO, branding, and lead nurturing.

Our team currently includes SEO strategists, content writers, designers, and developers. We’ve built a clear 3-month campaign model that helps clients rank faster and see measurable growth in call volume and visibility, and we've been incredibly lucky for this model to translate into millions of dollars of revenue for our clients, some achieve this goal in under 12 months.

Now, we need someone to own the front of the funnel.

This is where the Appointment Setter role comes into play.

What Usually Makes This Job Hard

If you have set appointments before, you already know what makes the role miserable, and it is almost never the calling:

• Cold lists and dead data, dialling people who never asked to hear from anyone

• Getting paid per booking, so nobody upstream cares whether the call actually shows

• Being blamed for no-shows while having no tools or time to confirm them

• Qualification criteria that change week to week, so you never quite know what a good lead is

• Working out of a spreadsheet, double-calling leads, and losing the aged database entirely

• No script, no objection handling, no coaching, just a dial target

We have built this role to remove all of that.

• Every lead is warm and inbound. They have seen one of our ads and filled in a form asking us to call. Nobody you ring is a stranger to us

• We have built our own internal sales dashboards, so new leads surface the second they opt in, your callback list builds itself, and the aged database is worked systematically rather than forgotten. Far less admin, far more conversations

• Qualification is a fixed, written standard, so you always know what counts

• You are paid on shows and closes, which means we are pulling in the same direction as you

• Scripts, objection handling and weekly coaching are provided

What the Role Entails:

• Calling every new inbound lead within five minutes of them opting in. Speed to lead is the single biggest factor in whether a lead ever becomes a client, and it is the heart of this role

• Working leads across phone, SMS and iMessage, holding a real conversation rather than reading a script at someone

• Qualifying against our criteria, a home service business, doing $1M a year or more, with the decision maker on the call

• Booking qualified prospects into the closers’ calendars, then confirming them so they actually show up

• Chasing no-shows and rescheduling them, a booked call that does not show is worth nothing to anyone

• Working the aged lead database as well as the new leads, there is real money sitting in leads from 30, 60 and 90 days ago

• Keeping the dashboard updated in real time, so nothing is double-called and nothing is forgotten

• Handing over clean notes to the closer, so they walk into the call already knowing the business, the problem, and what was promised

Skills We’re Looking For

This role is equal parts speed, resilience, and organisation. You do not need to be able to close, you need to be able to start a conversation with a stranger and be genuinely useful in it.

• 1+ year in phone-based sales, appointment setting, SDR or a similar role

• Comfortable with high call volume every day, this is a phone role and the phone does not stop

• Clear, confident spoken English and an easy manner with tradespeople and business owners

• Thick skinned and consistent, you can take a rough call and dial the next one straight after

• Organised, you follow the process rather than keeping it in your head

• Honest in qualification, booking an unqualified call to hit a number costs everyone downstream

• Comfortable working US business hours

• Bonus: experience setting for an agency, coaching or another high ticket offer

What We Offer

• $3K–$10K USD/month OTE, base plus bonuses on shows and closes

• Warm inbound leads only. No purchased lists, no cold outreach, everyone you call asked to be called

• Custom-built internal sales dashboards that surface leads and build your callback list for you, so your day is spent talking rather than updating records

• A clear path into a closing seat for setters who earn it, we would rather promote from inside

• Fully remote, work from anywhere

• Scripts, objection handling and coaching provided, you are not left to work it out alone

• Direct access to leadership, no red tape

• A real product behind the call, our clients have generated millions of dollars of revenue from these campaigns

We’re reviewing applicants now and will be in touch quickly with those who are the right match.

Thanks for your time,

• The Opt Digital Team